Not a huge fan of this cable, as it does not fit in the port and stay as well as traditional cables, but I guess that is to be expected.

Reply by our customer service

Dear customer, Your feedback is important to us. We appreciate you for taking the time to let us know your comment about the "Reversible Micro USB Double Sided Charging/Sync Cable with Nylon Braided, Black - PrimeCables® PC-S300Nr-All." We're so sorry that we didn't meet your expectations for this product at this time. If you have any other questions or concerns about our products, please don't hesitate to call us at 1-866-979-7463, or contact our customer service by live chat or send us an email to support@123ink.ca as soon as possible for us to assist you further. Thank you!

Not very impressed with the longevity of the cable. Only have owned it since late September (it is now late November) and now one direction of the Micro USB end does not work at all. I'm pretty gentle with the cables, no usage that I would consider out of the norm. Would rather stick with the non-reversible version of this cable as it will last longer. No point to have reversible if one direction no longer works.

Reply by our customer service

Dear Customer, Thank you for choosing Shopper + Family. Very sorry for the inconvenience. We will contact you regarding this issue, we will replace it or refund it. Thank you and best regards

The reversible element of this article does not do the job for me in connection with an Android tablet. I'll get the standard model next time.

Reply by our customer service

Dear customer, Please feel free to contact our customer service for help. You can reach our customer service by calling the toll free number 1-866-979-7463 (from Monday to Friday 24 hours ) and sending questions on our inquiry system or going live chat with us . Best regards

Although this item is "reversible" in that the cable can be plugged in either way, it only actually charges if it is plugged in "the right way". I am using this with a Samsung Galaxy S7 and it will only charge if I plug the micro USB end in so that the "prime cables" logo is facing up. This defeats the whole purpose of me not having to think about alignment when plugging in like when using an Apple lightning cable. I suppose the other possibility is that I got a semi-defective cable.

Reply by our customer service

Dear Brent, Thank you very much for your reviews. Please contact our customer service to see if have any solution to solve the problem.