Gimmicky, but one HUGE positive factor about this is that it flashes NON-STOP after the phone is done charging. Not sure if it's just my phone/brick combo, or an actual feature of this cable Good for those of us who don't charge overnight, but could be terrible for those that do while trying to sleep! Cable is just as flexible as a non-braided, which is also very impressive. Aluminum ends, too! Can't go wrong for this price!

The wire is great quality and the leds light up from sound. There actually is a small mic in the wire and the leds light up as shown in the pictures. It doesn’t have features that make it "BETTER" but it still is a very good quality product for cheap.

The lights are really....noticeable. Luckily my daughter thinks they're amusing so these cables are now for charging her devices

I didn't realize this was a flashing light when I bought it - I gifted it to my teen nephew and he loved it. He says it works fine.

Works well

great quality and price