This cable seems to be defined as premium because it has a massively thick layer of plastic making up the cable. To me, a premium cable is one that is strong and well made, but still quite flexible. Most brand name music cables I have bought fit the strong but thinner and flexible concept. A long-ish one of these would be quite unmanageable on stage. I'll keep it, but not happy.

Reply by our customer service

Thank you for your review. We are sorry to hear you are not satisfied with the product. Please contact our customer support by email: support@123ink.ca, telephone: 1-866-979-7463 or live chat. Thank you!

A bit longer would be useful.

Reply by our customer service

Dear customer ,thanks for your kind reviews .Any quality issue ,could you contact our customer service for help ?You could reach them by calling 1-866-979-7463 or sending online live chat (from Monday to Friday )or sending an email inquiry to us (any time ). We are more than happy to help you here .Best regards

Poor quality in general. Cable is stiff and what really make me feel bad is all cable ends are loose and free turning from metal clamp so the weld joint between cable and connectors will be stressed directly from any pull form cable or items it connected, such as a micphone. I bought 2 and both have the same issue．I definitely will go with Monoprice cable next time.

Reply by our customer service

Dear customer ,thanks for your kind reviews .Any quality issue ,could you contact our 24 hours customer service for help ?You could reach them by calling 1-866-979-7463 or sending online live chat (from Monday to Friday )or sending an email inquiry to us (any time ).We are more than happy to help you here .Best regards